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VIKK LAWYER AD CENTER:
Subscription Agreement & Acknowledgment of Terms

VIKK LAWYER AD CENTER

Subscription Agreement & Acknowledgment of Terms

Multi-Jurisdiction Edition — All 50 States, the District of Columbia & Puerto Rico

Last Updated: July 31, 2026

Governing Law: State of California (see Part XI)

Advertising Compliance: Governed by the Attorney User’s Licensing Jurisdiction(s) — see Schedule A

IMPORTANT NOTICE: By signing up for, accessing, or using the Vikk Lawyer Ad Center (“Lawyer Ad Center”), you (“Attorney User”) acknowledge that you have read and understood this Subscription Agreement (“Agreement”) and agree to be legally bound by it. Your assent is given by your use of and registration for the Lawyer Ad Center; no separate signature is required. If you do not agree to these terms, do not access or use the Lawyer Ad Center.

HOW THIS AGREEMENT HANDLES 52 JURISDICTIONS: The commercial terms of this Agreement (subscription, payment, IP, liability, dispute resolution) are governed by California law and apply uniformly to every Attorney User. Attorney User advertising and professional-conduct obligations, however, are governed by the rules of each state, district, or territory in which the Attorney User is licensed and solicits clients. Those jurisdiction-specific rules are addressed in the general compliance framework in Schedule A (State-Specific Advertising Compliance Addendum), which is incorporated into and made a part of this Agreement. Where this Agreement refers to the “Governing Bar Rules,” it means the rules applicable to the Attorney User’s licensing jurisdiction(s), as addressed in Schedule A.

Recitals

This Agreement is entered into between Law Zebras Inc. (“Law Zebras,” “Company,” “We,” or “Us”), a Delaware corporation and owner of the Vikk® AI registered trademark and the Platform, and the Attorney User signing up to access the Vikk Lawyer Ad Center, an online legal advertising and lead-connection platform.

Law Zebras provides a digital platform that (a) connects consumers seeking legal assistance with licensed attorneys, (b) uses AI to answer general legal questions, summarize legal documents, and generate draft legal agreements for consumers, (c) allows attorneys to place advertisements that are presented to consumers who click the “Connect with Legal Pro” or similar feature, with such advertisements displayed to consumers based on practice-area relevance and general location (e.g., city, state, zip code), (d) hosts a legal directory of attorney profile listings, and (e) operates a banner-advertisement bidding system through which attorneys may bid to place banner advertisements in the consumer chat area based on practice-area relevance and general location (e.g., city, state, zip code). This Agreement governs the Attorney User’s use of all advertising, lead access, and related services offered through the Vikk Lawyer Ad Center.

Because Law Zebras operates nationally, Attorney Users are licensed in differing jurisdictions, each with its own attorney-advertising and professional-conduct rules. This Agreement is structured so that (i) Law Zebras’ commercial relationship with every Attorney User is governed by a single, uniform body of law, while (ii) each Attorney User’s advertising conduct is governed by, and the Attorney User remains solely responsible for compliance with, the rules of the Attorney User’s own licensing jurisdiction(s) as addressed in Schedule A.

Part I: Definitions

1.1 “Advertisementmeans any communication published, promoted, or distributed through the Platform that provides information concerning Attorney User or Attorney User's legal services for the purpose of encouraging individuals to retain Attorney User's services, consistent with the Governing Bar Rules and, where the Attorney User is licensed in California, California Business & Professions Code  6152 et seq. and SB 37 (effective January 1, 2026).

1.2 “Case Feed" means the stream of consumer-submitted Intake Forms - each of which may include the consumer's contact information and an AI-generated or consumer-edited case summary describing the consumer's legal matter - made available to an Attorney User through the Lawyer Ad Center with respect to those consumers who have chosen to connect with that Attorney User’s advertisement through the “Connect with Legal Pro” or similar feature.

1.3 “Consumermeans a non-Attorney User who has submitted a legal inquiry or case summary through the consumer-facing portion of the Platform.

1.4 “Governing Bar Rules" means, with respect to each Attorney User, the rules of professional conduct, statutes, court rules, and bar regulations governing attorney advertising and solicitation in each U.S. state, the District of Columbia, or the Commonwealth of Puerto Rico in which the Attorney User is licensed and through which the Attorney User solicits or accepts clients via the Platform, as addressed in the general framework in Schedule A, together with the ABA Model Rules of Professional Conduct to the extent adopted or applied in that jurisdiction.

1.5 Intake Form” means the form a consumer completes when the consumer chooses to connect with a particular attorney’s advertisement through the “Connect with Legal Pro” or similar feature, which the consumer completes only with respect to those attorney advertisements the consumer chooses to connect with, and which requests certain information that may include the consumer’s name, phone number, email address, and a description of the consumer’s legal matter, and which includes a case summary field pre-populated with an AI-generated summary based on the consumer’s prior interactions with the Vikk AI platform that the consumer is solely responsible for reviewing, correcting, and confirming before submission. Law Zebras makes no representation or warranty that any such AI-generated case summary is accurate, complete, or appropriate for submission to an Attorney User.

1.6 "Lead" means a consumer's submitted Intake Form, which may include the consumer's contact information and an AI-generated or consumer-edited case summary describing the consumer's legal matter, made available through the Case Feed to the Attorney User whose advertisement the consumer has chosen to connect with. A consumer’s decision to connect with Attorney User’s advertisement and submit an Intake Form does not guarantee that Attorney User will contact the consumer, accept the matter, or that the consumer will retain Attorney User.

1.7 "Licensing Jurisdictionmeans any U.S. state, the District of Columbia, or the Commonwealth of Puerto Rico in which the Attorney User holds an active license to practice law.

1.8 "Platformmeans the AI-powered legal technology platform operated by Law Zebras Inc. under its registered trademark VIKK® AI, comprising both (a) the consumer-facing platform designed to connect consumers seeking legal assistance with licensed attorneys and legal professionals and to provide consumers with AI-powered tools that answer general legal questions, summarize legal documents, and generate draft legal agreements; and (b) the Vikk Lawyer Ad Center, as defined in Section 1.12. Any AI-generated content is provided for informational purposes only, does not constitute legal advice, and does not create an attorney-client relationship.

1.9 "Schedule Ameans the State-Specific Advertising Compliance Addendum attached to and incorporated into this Agreement.

1.10 "Subscription" means Attorney User's paid or trial enrollment in the Vikk Lawyer Ad Center, entitling Attorney User to access the Lawyer Ad Center.

1.11 "V Scoremeans an AI-generated score, expressed on a scale of 0 to 100 and grouped into tiers (such as Excellent, Good, Fair, and Weak), that Law Zebras may associate with a Lead to reflect an automated, algorithmic assessment of the potential quality of the consumer's legal matter based on factors that may include the apparent clarity of liability and legal exposure, the apparent severity of injury or documented harm, the apparent availability and adequacy of insurance coverage, and overall case viability. The V Score is generated from consumer-submitted and other information that Law Zebras does not independently verify, is provided solely as a convenience and for informational purposes, does not constitute legal advice or a recommendation to accept or decline any matter, and is not a representation, warranty, or guarantee of the accuracy of any factor, the merit or value of any matter, or the likelihood of any outcome.

1.12 "Vikk Lawyer Ad Center" means the component of the Platform that allows Attorney Users to advertise their services, access consumer case leads, place a profile in the legal directory, submit bids to place banner advertisements in the consumer chat area that are displayed based on practice-area relevance, and connect with prospective clients.

Part II: Eligibility & Verification

2.1 Eligibility Requirements

To register for and maintain access to the Vikk Lawyer Ad Center, and in addition to the representations and warranties set out in Part VIII, Attorney User represents and warrants that Attorney User:

  • (a) Is currently licensed to practice law in at least one U. S. Licensing Jurisdiction;
  • (b) Is in good standing with the bar (or, where applicable, the highest court) of each of Attorney User’s Licensing Jurisdictions;
  • (c) Has no currently imposed license suspension, disbarment order, or disciplinary probation that would prohibit Attorney User from advertising legal services in any Licensing Jurisdiction;
  • (d) Is at least 18 years of age;
  • (e) Has the legal authority to bind any law firm or professional entity on whose behalf Attorney User

2.2 Verification

Attorney User agrees to provide accurate, complete, and current information during registration, including: full legal name and bar number(s); each Licensing Jurisdiction and bar membership status; law firm name and the geographic location (by city, town, or county) of at least one bona fide office location where required by the Governing Bar Rules of any Licensing Jurisdiction (for example, California Bus. & Prof. Code § 6157.1 and SB 37; Florida Rule 4-7.12(a)(2); and other jurisdictions that require office-address identification, as described in Schedule A); valid business email address and phone number; and payment information.

Law Zebras reserves the right to independently verify Attorney User’s credentials through the applicable state bar database or other publicly available records at any time. Providing false, misleading, or outdated information is grounds for immediate termination.

2.3 Ongoing Compliance Duty

Attorney User has a continuing duty to update their profile and notify Law Zebras within 5 business days of any change to their bar status, licensure, disciplinary proceedings, Licensing Jurisdictions, or contact information.

Part III: Scope of Services

3.1 Platform Services

Subject to this Agreement and payment of applicable fees, Law Zebras grants Attorney User a non-exclusive, non-transferable, revocable license to access and use the Lawyer Ad Center for the following purposes. Law Zebras reserves the right, at any time and in its sole discretion, to modify, enhance, suspend, or discontinue any feature or component of the Lawyer Ad Center (including the Case Feed, the legal directory, and the banner ad bidding system), and no such change shall constitute a breach of this Agreement:

  • (a) Creating and publishing attorney profile listings, directory entries, and advertisements within the Platform, and submitting bids through the Lawyer Ad Center's auction mechanism to place banner advertisements in the consumer chat area, displayed based on practice-area relevance and general location (e. g., city, state, zip code);
  • (b) Filtering, viewing, and responding to consumer case leads in the Case Feed based on practice area and geographic jurisdiction;
  • (c) Contacting consumers who have submitted case inquiries, outside of and independent from the Platform, for the purpose of discussing potential legal representation, subject to the solicitation rules of the applicable Governing Bar Rules;
  • (d) Utilizing platform analytics, lead management tools, and profile promotion features included in Attorney User’s Subscription tier.

3.2 Case Feed Access

The Case Feed is provided as a lead-connection tool only. Law Zebras does not recommend, endorse, or vouch for any specific attorney to consumers. Law Zebras’ role is strictly that of an advertising and technology intermediary, consistent with ABA Model Rule 7.2(b) and the corresponding rule in each Attorney User’s Governing Bar Rules. Attorney User acknowledges that: (a) a consumer's decision to connect with Attorney User’s advertisement and submit an Intake Form does not guarantee a consumer will contact or retain Attorney User; (b) lead availability varies by practice area and geographic filter selection; (c) a consumer may choose to connect with more than one Attorney User’s advertisement, in which case each such Attorney User will receive that consumer’s Intake Form, and Attorney User will receive an Intake Form only from consumers who have chosen to connect with Attorney User’s advertisement; (d) Law Zebras does not guarantee the accuracy, completeness, or quality of any consumer-submitted case information, including the AI-generated or consumer-edited case summary contained in the Intake Form, and makes no representation or warranty that any such AI-generated case summary is accurate, complete, or appropriate; and (e) any V Score associated with a Lead is an AI-generated, algorithmic estimate provided for informational convenience only, is based on unverified information, and is not a representation, warranty, or guarantee of the accuracy of any underlying factor, the merit, quality, or value of any matter, or the likelihood of any outcome. Attorney User is solely responsible for independently investigating, evaluating, and exercising its own professional judgment regarding each Lead and consumer, and shall not rely on the V Score as a substitute for such independent evaluation or in a manner inconsistent with the Governing Bar Rules. Attorney User further acknowledges that any communication, representation, negotiation, or legal service between Attorney User and a consumer occurs outside of and independent from the Platform, and Law Zebras bears no responsibility or liability for any such off-Platform interaction.

3.2A V Score. Law Zebras may, in its sole discretion, display a V Score alongside a Lead in the Case Feed and may use the V Score as one of several factors in organizing, sorting, filtering, or presenting Leads. The V Score is an automated, algorithmic estimate generated for the Attorney User’s informational convenience only. It is not, and shall not be represented or construed as, a recommendation, endorsement, referral, certification, or vouching by Law Zebras of any consumer, matter, or Attorney User, and does not reflect any judgment by Law Zebras as to whether Attorney User should accept or decline any matter. Law Zebras may add, remove, modify, or discontinue the V Score or any of its underlying factors or methodology at any time in its sole discretion pursuant to Section 3.1, and no such change shall constitute a breach of this Agreement. Attorney User’s use of, or reliance on, the V Score is at Attorney User’s sole risk and does not relieve Attorney User of its independent professional obligations under the Governing Bar Rules.

3.3 Service Limitations

Law Zebras is not a law firm and does not provide legal advice. Nothing on the Platform constitutes an attorney-client relationship between Law Zebras and any consumer or Attorney User. Law Zebras does not hold itself out as a certified or registered lawyer referral service in any jurisdiction; it does not certify, rank, or endorse attorneys. Attorney User shall not represent to consumers that Law Zebras has recommended or certified Attorney User. Where any Licensing Jurisdiction regulates “lawyer referral services,” “matching services,” “qualifying providers,” or “lead generators” (for example, California Bus. & Prof. Code § 6155; Florida Rule 4-7.22; New York Rule 7.2; Texas Rule 7.03), Attorney User acknowledges that Law Zebras operates as an advertising and technology platform and that Attorney User remains responsible for ensuring its own participation complies with those rules.

Part IV: Attorney Advertising Compliance

4.1 Compliance with the Governing Bar Rules

Attorney User is solely responsible for ensuring that all advertisements, directory listings, profile content, and communications made through the Platform comply with all applicable laws and professional rules of every Licensing Jurisdiction in which Attorney User is licensed or solicits clients, including but not limited to:

  • The Governing Bar Rules applicable to each of Attorney User’s Licensing Jurisdictions, as addressed in Schedule A;
  • The ABA Model Rules of Professional Conduct, Rules 7. 1–7.5, to the extent adopted or applied in Attorney User’s Licensing Jurisdiction(s);
  • Where Attorney User is licensed in California: the California Rules of Professional Conduct, Rules 7.1–7.5; California Business & Professions Code §§ 6150–6168; and California SB 37 (effective January 1, 2026), including the requirement that all advertisements clearly display (i) the name of at least one attorney licensed in California or the responsible law firm, and (ii) the city, town, or county of at least one bona fide office location or the address of record listed with the State Bar;
  • All applicable federal requirements, including the FTC Act, the CAN-SPAM Act, the Telephone Consumer Protection Act (TCPA), and the federal disclaimers described in Schedule A, Part 3 (bankruptcy “debt relief agency” disclosure; immigration disclosures).

4.2 Universal Prohibited Content

Regardless of Licensing Jurisdiction, Attorney User shall not publish or submit through the Platform any advertisement, directory listing, or communication that:

  • (a) Is false, misleading, or deceptive in any manner (ABA Model Rule 7. 1 and its counterpart in every Governing Bar Rule set);
  • (b) Guarantees or implies a guarantee of a specific legal outcome;
  • (c) References awards, ratings, certifications, or recognitions in a manner prohibited by the applicable Governing Bar Rules — including, where applicable, recognitions purchased, conferred by membership alone, or for which a fee was charged (e. g., California Bus. & Prof. Code § 6157.2, as amended by SB 37);
  • (d) Uses an undisclosed impersonation, dramatization, actor, or non-attorney spokesperson where the applicable Governing Bar Rules require disclosure (see Schedule A);
  • (e) Contains statements about results in specific cases without the disclosure required by the applicable Governing Bar Rules (many jurisdictions require a “prior results do not guarantee a similar outcome” or substantially similar disclaimer — see Schedule A);
  • (f) Claims or implies certification or specialization in a field of law without the certifying-organization identification and/or disclaimer required by the applicable Governing Bar Rules (see Schedule A);
  • (g) Describes a contingency-fee arrangement without the cost/expense-responsibility disclosure required by the applicable Governing Bar Rules (see Schedule A);
  • (h) Implies that Law Zebras recommends, certifies, or endorses Attorney User over any other attorney on the Platform;
  • (i) Constitutes improper solicitation under ABA Model Rule 7. 3 or the corresponding rule of any applicable Governing Bar Rules;
  • (j) Omits any mandatory advertising disclosure, “advertising material” label, office-address identification, or responsible-lawyer identification required by the applicable Governing Bar Rules (see Schedule A).

4.3 Attorney User Responsibility for All Content

Attorney User acknowledges that Attorney User is legally responsible for all content published through the Lawyer Ad Center on Attorney User’s behalf, including content created with Law Zebras’ assistance, profile-optimization tools, any AI-generated or AI-suggested advertising content, or any third-party marketing agent acting on Attorney User’s behalf. Attorney User shall review and approve all such content, including any AI-generated or AI-suggested content, before publication and shall ensure such content complies with the Governing Bar Rules of each applicable Licensing Jurisdiction. For the avoidance of doubt, this Section 4.3 also applies to any content in a previously Unclaimed Profile that Attorney User adopts upon claiming the profile or registering for the Lawyer Ad Center, as provided in Section 7.4.

4.4 Jurisdiction-Specific Pre-Use Filing and Review

Attorney User acknowledges that certain jurisdictions require advertisements to be filed with, or reviewed by, the state bar before or shortly after first use, and that some impose filing fees. Where Attorney User is licensed in such a jurisdiction (notably Florida — see Schedule A), Attorney User is solely responsible for making any required pre-use or post-use filing, paying any required filing fee, and obtaining any required opinion of compliance. Law Zebras does not make such filings on Attorney User’s behalf and does not warrant that any Platform content satisfies a given jurisdiction’s filing or “safe harbor” requirements.

4.5 Ad Record Retention

Attorney User agrees to retain copies of all advertisements and solicitations published through the Lawyer Ad Center for the minimum period required by the applicable Governing Bar Rules, and in no event less than two (2) years (the retention period applicable in California and the majority of jurisdictions, including under ABA Model Rule 7.2). Where a Licensing Jurisdiction requires a longer retention period, that longer period controls for that jurisdiction.

4.6 Takedown Obligation

If any state bar, court, or regulatory authority identifies an advertisement or listing as violating applicable rules, Attorney User agrees to remove or authorize Law Zebras to remove the advertisement within seventy-two (72) hours of notification, or within any shorter period required by the applicable Governing Bar Rules.

4.7 Florida Qualifying-Provider Obligations.

Attorney User acknowledges that, where Attorney User is licensed in Florida, the Vikk Lawyer Ad Center (including its Case Feed, legal directory, and banner-advertisement bidding features) is likely a "qualifying provider" within the meaning of Florida Rule of Professional Conduct 4-7.22, and that Attorney User's participation is subject to that Rule. In addition to Attorney User's general compliance obligations under this Part IV and Schedule A, and without limiting them, a Florida-licensed Attorney User agrees that: (a) Attorney User will report to The Florida Bar, in writing, within fifteen (15) days after agreeing to participate in the Lawyer Ad Center and within fifteen (15) days after ceasing to participate, as required by Florida Rule 4-7.22(e)(1);(b) Attorney User will, before participating, conduct its own due diligence to satisfy itself that the Lawyer Ad Center complies with the requirements applicable to qualifying providers under Florida Rule 4-7.22(d), and acknowledges that under Florida Rule 4-7.22(e)(2) Attorney User may be held personally responsible for the provider's noncompliance if Attorney User fails to conduct such due diligence or fails to cease participation within thirty (30) days after The Florida Bar notifies Attorney User that the provider is not in compliance;(c) Attorney User will cease participation in the Lawyer Ad Center within the period required by Florida Rule 4-7.22(e)(2) upon any such notice of noncompliance from The Florida Bar; and (d) Attorney User will not represent or imply to any consumer that the Lawyer Ad Center is a law firm, provides legal services, or is endorsed or approved by The Florida Bar. Law Zebras does not make the foregoing reports on Attorney User's behalf, and compliance with Florida Rule 4-7.22 as it applies to Attorney User remains Attorney User's sole responsibility. Nothing in this Section 4.7 limits any other obligation of Attorney User under the Governing Bar Rules or applicable law.

Part V: Fees, Payment & Subscription Terms

5.1 Subscription Fees, Pricing, Billing, Credits & Automatic Top-Off

Attorney User agrees to pay Law Zebras the subscription fees for the applicable Vikk Lawyer Ad Center plan as published on the Platform at the time of enrollment. Current pricing is incorporated by reference and may be updated by Law Zebras from time to time, with any updated pricing taking effect at the Attorney User's next billing cycle following notice of the change. Attorney User’s subscription fees are applied toward, and used for, the purchase of credits, and all credits so purchased are non-refundable. Attorney User may also elect an optional “automatic top-off” feature, under which Attorney User designates a minimum credit balance for Attorney User’s account and authorizes Law Zebras, whenever the account balance falls below that minimum during a given month, to charge Attorney User’s credit card or other payment method on file for the amount required to restore the account balance to the designated minimum credit balance. By purchasing credits or enabling automatic top-off, Attorney User authorizes Law Zebras to charge the payment method on file for all applicable credit purchases and top-off amounts.

5.2 No Fee Splitting / Referral Fee Prohibition

Attorney User acknowledges and agrees that: (a) Law Zebras’ fees, including all subscription fees, ad placement fees, banner ad bid charges, and per-connection advertising charges incurred when a consumer chooses to connect with Attorney User’s advertisement, are advertising and technology service fees only, not referral fees, case fees, lead fees, or fees tied to the outcome of any matter; (b) Attorney User shall not pay Law Zebras any percentage of legal fees earned from a consumer Lead; (c) neither the display of, nor Attorney User's access to or use of, any V Score is a referral service, and no fee paid by Attorney User is charged for, or tied to, the V Score of any particular Lead or the outcome, acceptance, or value of any matter; and (d) this fee structure, including the bid-based advertising placement model and the per-connection advertising charge model, is designed to comply with ABA Model Rule 7.2(b)(1) and the corresponding fee-splitting and referral-fee rules in each Attorney User’s Governing Bar Rules, all of which prohibit sharing legal fees with, or paying referral fees to, a non-attorney referral service.

5.3 Late Payment

Accounts more than 15 days past due may be suspended. Law Zebras reserves the right to charge a late fee of 1.5% per month on past-due balances, or the maximum allowed by applicable law, whichever is less.

5.4 Refund Policy

All fees are non-refundable except as required by applicable consumer-protection law. Law Zebras does not guarantee a minimum number of leads or client conversions.

Part VI: Confidentiality & Data Privacy

6.1 Consumer Data

Attorney User agrees that consumer personal information accessed through the Platform, including name, contact details, and case summaries (“Consumer Data”), shall be used solely for the purpose of evaluating and pursuing potential legal representation of that consumer. Attorney User shall not: (a) sell, share, or otherwise disclose Consumer Data to any third party; (b) use Consumer Data for any purpose other than direct follow-up with the consumer regarding their submitted legal inquiry; or (c) use Consumer Data for marketing campaigns, bulk solicitations, or any purpose outside the scope of the specific case lead. Attorney User shall delete all Consumer Data associated with a Lead that Attorney User does not pursue, and shall delete all Consumer Data upon termination of this Agreement or upon Law Zebras' request, except to the extent retention is required by applicable law or the Governing Bar Rules.

6.2 Privacy-Law Compliance

Attorney User acknowledges that Law Zebras is subject to various state privacy laws and that Attorney User, to the extent Attorney User qualifies as a “service provider,” “processor,” or comparable role receiving Consumer Data from Law Zebras, agrees to: (a) comply with all applicable privacy laws, including the California Consumer Privacy Act (CCPA/CPRA), Cal. Civ. Code §§ 1798.100–1798.199, and any other comprehensive state privacy statute applicable to the consumer’s residence (e.g., Virginia VCDPA, Colorado CPA, Connecticut CTDPA, Texas TDPSA, and similar); (b) not retain, use, or disclose Consumer Data for any commercial purpose other than the services described herein; and (c) notify Law Zebras of any data breach involving Consumer Data as soon as practicable and in no event later than seventy-two (72) hours after discovery, in accordance with the applicable state data-breach notification statute (e.g., Cal. Civ. Code § 1798.82 and equivalent laws in the consumer’s state of residence).

6.3 Law Zebras Platform Data

Attorney User agrees to maintain in strict confidence all non-public information about Law Zebras’ Platform, technology, pricing structures, consumer data volumes, ad auction and bidding data, bidding algorithms, and business operations, and shall not disclose any such information to any other attorney on the Platform or to any third party. Attorney User shall not reverse engineer, scrape, or copy any portion of the Platform.

6.4 Law Zebras’ Use of Attorney User Data

Law Zebras will handle Attorney User’s personal and business data in accordance with its Privacy Policy, available at https://vikk.ai/privacy/, incorporated herein by reference. Attorney User grants Law Zebras a limited license to display Attorney User’s name, photo, bar number, practice areas, office location, and profile content on the Platform and within the legal directory for the purpose of performing the services under this Agreement, and to use anonymized or aggregated Attorney User data for promotional and marketing purposes in connection with the Platform.

Part VII: Intellectual Property

7.1 Law Zebras’ IP

All software, technology, trademarks, trade dress, content, data compilations, and platform features of the Vikk Lawyer Ad Center are and remain the exclusive property of Law Zebras Inc. This Agreement grants no ownership rights in Law Zebras’ intellectual property. Attorney User may not reproduce, distribute, modify, or create derivative works from any Law Zebras IP without prior written consent.

7.2 Attorney User’s IP

Attorney User retains all rights to content Attorney User independently creates, such as profile descriptions, attorney bios, and uploaded materials. Attorney User grants Law Zebras a worldwide, royalty-free, non-exclusive license to display, reproduce, and distribute such content solely for the purpose of operating and promoting the Platform and Attorney User’s profile thereon during the Subscription term. Following termination, Law Zebras may retain and use such content for a reasonable wind-down period and thereafter as necessary for archival, recordkeeping, regulatory-compliance, and legal-defense purposes.

7.3 Feedback

If Attorney User provides suggestions, feedback, or ideas regarding the Lawyer Ad Center, Attorney User grants Law Zebras an irrevocable, perpetual, royalty-free right to use such feedback for any purpose without compensation to Attorney User.

7.4 Public Profiles

Attorney User acknowledges that Law Zebras may create and publish directory profile listings associated with attorneys, including Attorney User, that are compiled from publicly available or third-party sources before the associated attorney has registered for or claimed the profile (each, an "Unclaimed Profile"). As between the parties, the directory listing structure, format, and data compilation comprising any Unclaimed Profile are and remain the exclusive property of Law Zebras under Section 7.1. Effective upon the earlier of the date Attorney User claims an Unclaimed Profile or the date Attorney User registers for the Lawyer Ad Center, any content within that profile that constitutes Attorney User's intellectual property (including biographical text, photographs, and firm descriptions) shall be deemed licensed to Law Zebras on the same terms as Section 7.2, and Attorney User adopts, ratifies, and assumes responsibility for such content as Attorney User's own, including for purposes of the compliance obligations in Part IV. Attorney User represents and warrants that it holds all rights necessary to grant the foregoing license and that its adoption of such content does not infringe the intellectual property or other rights of any third party. If Attorney User does not wish to adopt any content in a claimed profile, Attorney User shall promptly correct or remove it, or request that Law Zebras do so, upon claiming or registration.

Part VIII: Representations & Warranties

Attorney User represents and warrants to Law Zebras, as of the date of this Agreement and on a continuing basis, and in addition to the eligibility representations in Section 2.1, that:

  • (a) Attorney User is duly licensed to practice law and in good standing in all Licensing Jurisdictions in which Attorney User will use the Lawyer Ad Center to seek clients;
  • (b) All information provided during registration and on Attorney User’s profile is accurate, complete, and not misleading;
  • (c) Attorney User’s use of the Lawyer Ad Center and all content published thereon will comply with all applicable laws, regulations, and professional conduct rules, including the Governing Bar Rules of every applicable Licensing Jurisdiction;
  • (d) Attorney User has full authority to enter into this Agreement and to bind any law firm or entity represented;
  • (e) Attorney User’s advertising through the Lawyer Ad Center will not infringe any third-party intellectual property rights;
  • (f) Attorney User will promptly remove or correct any content that Attorney User becomes aware is false, misleading, or in violation of applicable rules;
  • (g) Attorney User will make any advertising filing, pay any filing fee, and obtain any pre-use review required by the Governing Bar Rules of any Licensing Jurisdiction that imposes such requirements.

Part IX: Limitation of Liability & Indemnification

9.1 Disclaimer of Warranties

THE PLATFORM IS PROVIDED “AS IS” AND “AS AVAILABLE.” LAW ZEBRAS MAKES NO WARRANTIES, EXPRESS OR IMPLIED, INCLUDING WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, OR NON-INFRINGEMENT. LAW ZEBRAS DOES NOT WARRANT THAT THE PLATFORM WILL BE UNINTERRUPTED, ERROR-FREE, OR THAT ANY SPECIFIC NUMBER OF LEADS WILL BE DELIVERED. LAW ZEBRAS DOES NOT WARRANT OR GUARANTEE THE ACCURACY, RELIABILITY, OR PREDICTIVE VALUE OF ANY V SCORE OR ANY FACTOR UNDERLYING A V SCORE (INCLUDING LIABILITY, INJURY SEVERITY, INSURANCE COVERAGE, OR CASE VIABILITY), AND ANY V SCORE IS PROVIDED FOR INFORMATIONAL CONVENIENCE ONLY AND IS NOT A REPRESENTATION OR GUARANTEE OF THE MERIT, QUALITY, OR VALUE OF ANY MATTER OR THE LIKELIHOOD OF ANY OUTCOME. WITH RESPECT TO THE BANNER-AD BIDDING SYSTEM AND THE LEGAL DIRECTORY, LAW ZEBRAS DOES NOT WARRANT OR GUARANTEE ANY SPECIFIC NUMBER OF IMPRESSIONS, VIEWS, CLICKS, PLACEMENTS, POSITIONING, RANKING, PROMINENCE, OR SEARCH VISIBILITY FOR ANY BANNER ADVERTISEMENT OR DIRECTORY LISTING, DOES NOT WARRANT THAT ANY PRACTICE-AREA RELEVANCE OR MATCHING FUNCTION WILL BE ACCURATE OR WILL PRODUCE ANY PARTICULAR RESULT, AND DOES NOT WARRANT THAT ANY CONSUMER WILL VIEW, CONTACT, OR ENGAGE WITH ATTORNEY THROUGH EITHER FEATURE. LAW ZEBRAS DOES NOT WARRANT THAT ANY CONTENT GENERATED OR DISPLAYED ON THE PLATFORM COMPLIES WITH THE GOVERNING BAR RULES OF ANY PARTICULAR JURISDICTION; COMPLIANCE IS THE ATTORNEY’S SOLE RESPONSIBILITY.

9.2 Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, LAW ZEBRAS' TOTAL LIABILITY TO ATTORNEY FOR ANY CLAIMS ARISING OUT OF OR RELATED TO THIS AGREEMENT OR THE LAWYER AD CENTER SHALL NOT EXCEED THE TOTAL SUBSCRIPTION FEES PAID BY ATTORNEY IN THE TWELVE (12) MONTHS PRECEDING THE CLAIM. IN NO EVENT SHALL LAW ZEBRAS BE LIABLE FOR INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

9.3 Indemnification

Attorney User agrees to defend, indemnify, and hold harmless Law Zebras Inc., its officers, directors, employees, and agents from and against any claims, damages, losses, fines, penalties, and costs (including reasonable attorneys’ fees) arising out of or related to:

  • (a) Attorney User’s violation of this Agreement;
  • (b) Attorney User’s violation of any applicable law, regulation, or professional conduct rule, including the Governing Bar Rules of any Licensing Jurisdiction;
  • (c) Any advertisement, directory listing, or content Attorney User publishes on the Platform, or any AI-generated content that Attorney User uses, relies upon, or republishes in communications with consumers, including any claim that such content is false, misleading, or in violation of any applicable attorney-advertising law;
  • (d) Attorney User’s interaction with any consumer, including any claim arising out of potential legal representation;
  • (e) Any data breach caused by Attorney User’s mishandling of Consumer Data;
  • (f) Any failure by Attorney User to make a required advertising filing or obtain a required pre-use review in any Licensing Jurisdiction.

9.4 Regulatory Fines and Penalties

Attorney User acknowledges that violations of attorney-advertising laws may result in disciplinary action, fines, statutory damages, and other penalties that vary by jurisdiction. By way of example only, where Attorney User is licensed in California, violations of California SB 37 and Cal. Bus. & Prof. Code § 6156.5 may result in statutory damages of $5,000 to $100,000 per violation, or three times actual damages, plus attorneys’ fees. Attorney User is solely responsible for any fines, penalties, or disciplinary consequences arising from Attorney User’s content or conduct on the Platform in any jurisdiction.

 

9.5 Release.

Attorney User, on behalf of itself and any law firm or entity it represents, hereby releases and forever discharges Law Zebras Inc. and its officers, directors, employees, affiliates, and agents (collectively, the “Released Parties”) from any and all claims, demands, causes of action, damages, and liabilities, whether known or unknown, arising out of or relating to: (a) any dispute, communication, negotiation, representation, or legal service between Attorney User and any consumer, including any dispute concerning the formation, scope, quality, or outcome of any legal representation, any fee dispute, any allegation of professional negligence or malpractice, and any such interaction occurring outside of and independent from the Platform, as described in Section 3.2; and (b) the accuracy, completeness, quality, or origin of any Lead, Intake Form, case summary, or V Score, including any AI-generated or consumer-edited content. This release does not extend to (i) claims arising from Law Zebras’ own fraud, gross negligence, or willful misconduct, or (ii) any claim or right that may not be released or waived as a matter of applicable law. Nothing in this Section limits or waives any duty Attorney User owes to any consumer under the Governing Bar Rules or applicable law. Attorney User expressly waives the protections of California Civil Code § 1542, which provides: “A general release does not extend to claims that the creditor or releasing party does not know or suspect to exist in his or her favor at the time of executing the release and that, if known by him or her, would have materially affected his or her settlement with the debtor or released party.” Attorney User, being aware of Section 1542, knowingly and voluntarily waives any rights it may have thereunder, as well as under any other statute or common-law principle of similar effect, as to the claims released above. This release is intended to be enforced to the maximum extent permitted by applicable law; if any portion of this release is held invalid or unenforceable as to a particular Attorney User, claim, or jurisdiction, that portion shall be enforced to the greatest extent permitted, and the remainder of this Section 9.5 shall remain in full force and effect.

Part X: Term & Termination

10.1 Term

This Agreement commences on the date Attorney User first creates an account with the Lawyer Ad Center and continues for the duration of Attorney User’s active Subscription unless earlier terminated as provided herein.

10.2 Termination by Attorney User

Attorney User may cancel their Subscription at any time through the Lawyer Ad Center account settings. Cancellation takes effect at the end of the current billing cycle; for annual subscriptions, cancellation takes effect at the end of the current annual billing period. No refunds are issued for partial subscription periods.

10.3 Termination by Law Zebras

Law Zebras may suspend or terminate Attorney User’s access to the Lawyer Ad Center, with or without notice, in the event of: (a) Attorney User’s breach of any provision of this Agreement; (b) Law Zebras receiving credible notice that Attorney User’s bar license has been suspended, revoked, or that Attorney User is subject to disciplinary action in any Licensing Jurisdiction; (c) Attorney User engaging in fraudulent, abusive, or unethical conduct on or through the Lawyer Ad Center; (d) Attorney User’s failure to pay fees when due, provided that for payment defaults Law Zebras will give Attorney User written notice and a five (5) business-day period to cure before terminating on that basis; or (e) any act by Attorney User that, in Law Zebras’ reasonable judgment, exposes Law Zebras to regulatory, legal, or reputational risk.

10.4 Effect of Termination

Upon termination: (a) Attorney User’s access to the Lawyer Ad Center and Case Feed will cease immediately; (b) Attorney User’s profile, directory listing, and advertisements will be removed from the Lawyer Ad Center; and (c) all provisions of this Agreement that by their nature should survive termination shall survive, including Parts VI, VII, IX, XI, and XII and Schedule A.

Part XI: Dispute Resolution

11.1 Governing Law (Commercial Terms)

The commercial terms of this Agreement — including Parts III, V, VI, VII, IX, X, and XII — are governed by and construed in accordance with the laws of the State of California, without regard to its conflict-of-law provisions. Nothing in this Section displaces the Governing Bar Rules of Attorney User’s Licensing Jurisdiction(s), which govern Attorney User’s professional conduct and advertising obligations under Part IV and Schedule A. To the extent the mandatory professional-responsibility rules of a Licensing Jurisdiction conflict with California law as applied to Attorney User’s advertising conduct, those mandatory professional-responsibility rules control as to that conduct only.

11.2 Mandatory Arbitration

Any dispute, claim, or controversy arising out of or relating to this Agreement, its breach, termination, or enforcement shall be resolved by binding arbitration administered by JAMS in Los Angeles County, California, under JAMS’ Streamlined Arbitration Rules. The arbitration shall be conducted in English. Judgment on the award rendered may be entered in any court of competent jurisdiction. Each party shall bear its own costs and attorneys' fees, and the parties shall share equally the arbitrator's fees and JAMS' administrative costs.

11.3 Class Action Waiver

ATTORNEY WAIVES ANY RIGHT TO BRING OR PARTICIPATE IN A CLASS ACTION, CLASS ARBITRATION, OR REPRESENTATIVE PROCEEDING AGAINST LAW ZEBRAS. All disputes shall be resolved on an individual basis only.

11.4 Exception for Equitable Relief

Notwithstanding Section 11.2, either party may seek injunctive or other equitable relief in a court of competent jurisdiction in Los Angeles County, California, to prevent irreparable harm. Attorney User acknowledges that any breach of Parts VI (Confidentiality & Data Privacy) or VII (Intellectual Property), or any unauthorized scraping, copying, or misuse of the Lawyer Ad Center or Consumer Data, would cause Law Zebras irreparable harm for which monetary damages would be an inadequate remedy, and Law Zebras shall be entitled to seek such relief without the necessity of posting a bond or proving actual damages.

11.5 Venue

For any matters not subject to arbitration, Attorney User irrevocably consents to the exclusive jurisdiction of the state and federal courts located in Los Angeles County, California.

NOTE ON ENFORCEABILITY: A small number of jurisdictions limit the enforceability of out-of-state forum-selection or mandatory-arbitration clauses in certain consumer or professional contexts. This Section is intended to be enforced to the maximum extent permitted by applicable law; if any portion is held unenforceable as to a particular Attorney User, the remainder of this Part XI shall remain in effect, and the dispute shall proceed in Los Angeles County, California, to the fullest extent permitted.

Part XII: General Provisions

12.1 Entire Agreement

This Agreement, together with Schedule A, the Law Zebras Privacy Policy, and any applicable Subscription Order Form, constitutes the entire agreement between the parties regarding the subject matter herein and supersedes all prior agreements, understandings, and negotiations.

12.2 Amendments

Law Zebras reserves the right to amend this Agreement (including Schedule A, to reflect changes in any jurisdiction’s advertising rules) at any time by posting an updated version on the Platform. For any material amendment, Law Zebras will also send notice to Attorney User’s registered email address, and, except for amendments required to comply with applicable law or the Governing Bar Rules (which may take effect immediately), such material amendment shall become effective no earlier than thirty (30) days after such notice, except where a shorter notice period is required by applicable law or to address a legal or security matter. Amendments that are not material - including administrative, typographical, or clarifying changes and changes that do not materially reduce Attorney User's rights or materially increase Attorney User's obligations - shall become effective upon posting of the updated version on the Platform, without the need for separate email notice or a thirty (30)-day notice period. Continued use of the Lawyer Ad Center after the effective date of any amendment constitutes acceptance of the updated terms. If Attorney User objects to a material amendment, Attorney User’s sole remedy is to cancel the Subscription before the amendment’s effective date.

In the event that the email address which the Attorney User has provided is not valid or is not capable of receiving the notice described above, our dispatch of the email containing such notice will nonetheless constitute effective notice of the changes described therein.

 

12.3 Severability

If any provision of this Agreement is found to be invalid, illegal, or unenforceable, the remaining provisions shall remain in full force and effect.

12.4 No Waiver

Neither party's failure to enforce any right or provision of this Agreement shall constitute a waiver of that right or provision.

12.5 No Assignment

Attorney User may not assign or transfer this Agreement or any rights hereunder without Law Zebras’ prior written consent. Law Zebras may assign this Agreement freely in connection with a merger, acquisition, or sale of assets.

12.6 Force Majeure

Neither party shall be liable for delays or failures in performance resulting from causes beyond their reasonable control, including acts of God, war, cyberattacks, regulatory actions or natural disasters.

12.7 Notices

All notices under this Agreement shall be delivered to Attorney User at the email address registered on the Platform, and to Law Zebras at: legalpro@vikk.ai (or such address as updated on the Platform).

12.8 Incorporation of Terms of Use

Attorney User agrees to comply with and be bound by the Vikk Terms of Use, as updated from time to time (the “Terms of Use”), which are incorporated into and made a part of this Agreement by reference. Any capitalized term used but not otherwise defined in this Agreement has the meaning given to it in the Terms of Use. In the event of a conflict between this Agreement and the Terms of Use with respect to the subject matter of this Agreement, this Agreement controls.

Part XIII: Acceptance by Use & Attorney User Acknowledgment

13.1 Acceptance by Use and Registration

This Agreement does not require a handwritten or separate electronic signature. By signing up for, registering for, accessing, or using the Vikk Lawyer Ad Center, Attorney User accepts and agrees to be legally bound by this Agreement, including Schedule A, and acknowledges that Attorney User has read and understood it. Each subsequent access to or use of the Lawyer Ad Center reaffirms Attorney User’s acceptance of the then-current Agreement. If Attorney User does not agree to these terms, Attorney User must not sign up for, access, or use the Lawyer Ad Center.

13.2 Matters Acknowledged

By signing up for, accessing, or using the Vikk Lawyer Ad Center, Attorney User acknowledges and agrees that:

  • Attorney User has read and understood this entire Subscription Agreement, including Schedule A;
  • Attorney User is a licensed attorney in good standing in each jurisdiction Attorney User has identified, and all registration information Attorney User has provided is accurate and complete, as represented in Section 2. 1 and Part VIII;
  • Attorney User is solely responsible for ensuring all advertisements, directory listings, and content Attorney User publishes comply with the rules of professional conduct and attorney-advertising laws of every jurisdiction in which Attorney User is licensed, as summarized in Schedule A, and all applicable federal laws, consistent with Attorney User's obligations under Part IV and Part VIII;
  • If Law Zebras has created a directory profile listing associated with Attorney User from publicly available or third-party sources, Attorney User's claiming of that profile or registration for the Lawyer Ad Center constitutes Attorney User's adoption of, and assumption of responsibility for, the content in that profile as provided in Section 7. 4;
  • Some jurisdictions (such as Florida) require advertisements to be filed with the state bar and may charge a filing fee, and making any such filing is Attorney User’s sole responsibility;
  • Law Zebras is not a certified or registered lawyer referral service and does not recommend or endorse any attorney to consumers;
  • Law Zebras’ fees are advertising service fees only, and no portion constitutes a referral fee or case-outcome payment;
  • Attorney User agrees to be bound by the arbitration clause and class action waiver in Part XI; and
  • Attorney User consents to electronic delivery of this Agreement and all future notices.

13.3 Record of Acceptance

Law Zebras may record and retain the date, time, account identifier, and other electronic metadata associated with Attorney User’s sign-up for and use of the Lawyer Ad Center as evidence of Attorney User’s acceptance of this Agreement. Such records constitute sufficient proof of the Attorney User’s agreement to these terms.

 

SCHEDULE A

Advertising Compliance Addendum

Applicable to All Licensing Jurisdictions

This Schedule A is incorporated into and made a part of the Vikk Lawyer Ad Center Subscription Agreement. It sets out a general framework of the attorney-advertising and solicitation obligations that apply to Attorney Users, together with the federal and practice-area disclaimers in Part 3 and the order of precedence in Part 4. It is a compliance-reference summary, not legal advice, and is not a substitute for reading the full current text of each jurisdiction’s rules. Attorney -advertising rules vary by jurisdiction and change frequently; Attorney User is solely responsible for identifying and confirming the current rule text and requirements for each of Attorney User's Licensing Jurisdictions before publishing. Law Zebras makes no representation or warranty, express or implied, as to the accuracy, completeness, or currency of this Schedule A, and Attorney User may not assert any claim against Law Zebras based on reliance on the contents of this Schedule A.

Part 2 — Attorney Advertising Compliance Framework

In each of Attorney User’s Licensing Jurisdictions, Attorney User must comply with that jurisdiction’s rules of professional conduct governing attorney advertising and solicitation, which in most jurisdictions correspond to Rules 7.1 through 7.5 of the ABA Model Rules of Professional Conduct (as adopted or adapted locally): Rule 7.1 (communications concerning a lawyer’s services must not be false or misleading); Rule 7.2 (advertising, including required disclosures and any responsible-lawyer identification, office-address, and record-retention requirements); Rule 7.3 (solicitation of clients); Rule 7.4 (communication of fields of practice, certification, and specialization); and Rule 7.5 (firm names and letterhead). Attorney User acknowledges that: (a) some jurisdictions renumber or restructure these rules or address the same subject matter under different provisions; (b) some jurisdictions do not follow the ABA Model Rules framework at all (for example, Puerto Rico applies a civil-law code of professional ethics); (c) some jurisdictions impose additional or more specific requirements, including bona fide office-address identification, mandatory pre-use or post-use filing with the state bar and payment of filing fees (for example, Florida), specific contingency-fee cost/expense disclosures, testimonial and endorsement disclosures, and certification or specialization disclaimers; and (d) where Attorney User is licensed in California, Attorney User must also comply with California Business & Professions Code §§ 6150–6168 and SB 37 (effective January 1, 2026), including the requirement to display a responsible attorney or law firm and the city, town, or county of a bona fide office or the State Bar address of record. Attorney User is solely responsible for determining and satisfying the specific requirements of each of Attorney User’s Licensing Jurisdictions and for confirming the current rule text before publishing.

Important caveat on rule numbering and currency: Jurisdictions vary widely in how they number, structure, and apply their attorney-advertising rules, and several depart from the ABA Model Rules framework or have recently amended their rules. Attorney User must verify the current rule text and requirements for each Licensing Jurisdiction before publishing and may not rely on this Schedule A in lieu of the actual current rules of any jurisdiction.

Florida — Qualifying Providers (Rule 4-7.22). Where Attorney User is licensed in Florida, the Vikk Lawyer Ad Center is likely a "qualifying provider" under Florida Rule of Professional Conduct 4-7.22, and Attorney User's participation is subject to that Rule. Among other things, a Florida-licensed Attorney User must report its participation to The Florida Bar within the required time and conduct due diligence regarding the provider's compliance, and may bear personal responsibility for noncompliance. These obligations are set out in Section 4.7 of the Agreement and remain Attorney User's sole responsibility.

Part 3 — Federal & Practice-Area Disclaimers (All Jurisdictions)

These requirements apply regardless of Licensing Jurisdiction:

(a) Bankruptcy (“Debt Relief Agency”). An attorney who provides bankruptcy-assistance services to an “assisted person” is a “debt relief agency” under federal law and must clearly and conspicuously include in advertising a statement substantially as follows: “We are a debt relief agency. We help people file for bankruptcy relief under the Bankruptcy Code.” (11 U.S.C. § 528(a)(3)–(4); see Milavetz, Gallop & Milavetz, P.A. v. United States, 559 U.S. 229 (2010).)

(b) Immigration (California licensees). Advertisements for immigration or naturalization services by a California licensee must include a statement that the licensee is an active licensee of the State Bar licensed to practice in California, and, for multi-attorney firms, that all immigration/naturalization services are provided by or under the supervision of an active State Bar licensee (Cal. Bus. & Prof. Code § 6157.5(a)). Attorney Users advertising immigration services in other jurisdictions should confirm any analogous state requirements and federal EOIR/USCIS practitioner rules.

(c) Federal communications laws. All outbound telephone, text, and email solicitation through or arising from the Platform must comply with the TCPA, the CAN-SPAM Act, and applicable FTC regulations, in addition to the solicitation rules (ABA Model Rule 7.3 and counterparts) of each Licensing Jurisdiction.

(d) Privacy laws. Handling of Consumer Data is subject to the privacy statute of the consumer’s state of residence (CCPA/CPRA, VCDPA, CPA, CTDPA, TDPSA, and similar), as described in Part VI of the Agreement.

Part 4 — Order of Precedence

In the event of a conflict between this Schedule A and the body of the Agreement regarding professional-conduct or advertising obligations, this Schedule A and the mandatory Governing Bar Rules of the applicable Licensing Jurisdiction control. In the event of a conflict regarding commercial terms (subscription, payment, IP, liability, dispute resolution), the body of the Agreement controls. This Schedule A is a summary reference compiled from publicly available bar materials and is provided for convenience; it does not modify, and Attorney User may not rely on it in lieu of, the actual current rules of any jurisdiction.

 

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