Susan Kurz
Chief Marketing & Client Development Officer @ Calfee, Halter & Griswold LLP | Client Growth, Marketing Strategy
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Specialties & Experience
About Susan Kurz
Experienced Chief Marketing Officer (CMO) and business development leader with 25+ years of success driving growth for professional services firms, including 15+ years in the legal industry and 10 years in financial services, plus agency and consulting expertise. Proven ability to deliver revenue growth, enhance profitability, and lead high-performing marketing and BD teams across national and global markets. I specialize in transforming marketing into a strategic growth engine through brand positioning, integrated marketing campaigns, and client experience strategies. Skilled in managing multi-million-dollar budgets, implementing data-driven marketing, and leveraging digital transformation to achieve measurable business impact. Core Expertise: ✔ Professional Services Marketing ✔ Legal Industry Marketing ✔ Financial Services Marketing ✔ Strategic Planning & Growth Strategy ✔ New Business Development & Client Acquisition ✔ Brand Strategy & Corporate Identity ✔ Digital Marketing & Social Media ✔ CRM & Marketing Technology ✔ Competitive Intelligence & Market Research ✔ Post-Merger Integration & Change Management Throughout my career, I’ve built marketing departments from the ground up, launched award-winning websites and campaigns, and refined business development strategies for Fortune 500 companies, mid-sized firms, and start-ups. I am passionate about leadership, innovation, and positioning organizations as trusted advisors in competitive markets.
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