Karen DeLeon

I build strategy the way I build relationships: by listening first, then acting with intention. As a digital commerce and marketing leader, I've spent my career turning data into decisions and cross-functional collaboration into real business results.My approach is rooted in who I am: I connect with people first, build a clear plan, then move into action. I am a helper by nature, attuned to what teams and stakeholders need, making sure people feel heard and seen throughout every initiative. That instinct, paired with strong organizational discipline and relentless attention to detail, is how I consistently uphold quality and deliver on time and on budget.I have served as a Program Owner and cross-functional leader for customer-facing digital channels including email, website, social media, and in-store programs while also leading MarTech, data architecture, and analytics initiatives. I have a strong record of translating data into decisions: building the analytical frameworks, collaborating with engineering on the infrastructure, and driving the actions that produce measurable growth and engagement.I bring extensive experience managing digital media (display, search, paid social, influencer), leading high-visibility projects such as checkout and usability redesigns, system upgrades and web app enhancements, and improving operational processes. I have led and mentored teams, been recognized both as a mentee and mentor, and earned a reputation as someone willing to fill whatever role the moment requires to move the team forward.I sense, think, and act.  Grounded in data, guided by relationships, and always oriented toward impact.Key strengths: Marketing strategy & execution · Ecommerce & digital channels · Project & Program Management · Data Analysis & MarTech · Cross-functional Collaboration · Process Improvement · Change Management · Team Leadership & MentoringGallup strengths: Harmony · Consistency · Restorative · Relator · AchieverI love connecting with people who are passionate about building great things and making an impact. Whether you're looking to collaborate, explore an opportunity, or just exchange ideas — let's connect!📧 deleonkaren.kd@gmail.com📞 214.870.2529