Claire Choo
Commercial Strategy & Transformation | APAC Growth | Go-to-Market & Market Expansion | Open to Contract & Advisory Roles
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Specialties & Experience
About Claire Choo
• 8+ years of experience across product, strategy, and business roles in the consumer and industrial appliance space, with regional exposure across APAC & MEA • Strong track record in product launches, go-to-market strategy, and portfolio management, working across R&D, sales, operations, and distributor networks • At Electrolux Professional: led regional product initiatives and multi-market rollouts, improving product performance, pricing, and operational readiness across markets • At Liebherr: focused on product strategy, including market analysis, pricing, and positioning across APAC & Oceania • At Webber Asia: built from scratch — launched new consumer brands and developed a 0→1 capsule coffee ecosystem (capsules, in-house machine, and mobile app) • Experienced in market analysis, pricing strategy, and performance tracking, using data to drive product and business decisions • Comfortable working across cross-functional teams and regional stakeholders, aligning product, market, and commercial priorities • Interested in roles where I can connect product, market, and business strategy, and build scalable solutions across markets
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