Tara-Nicholle Kirke
Fractional CMO Founder of Free Woman Media & Creator, The A-List • Marketing, Insights and Content Consultant for Brands Startups • Ex-MyFitnessPal, Trulia, HGTV • Author, The Transformational Consumer
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About Tara-Nicholle Kirke
What you are building changes lives.I’m here to help you do it—with soul, scale, and strategy.I’m Tara-Nicholle Kirke, MA (Psych), Esq.—Fractional CMO and Fractional Chief of Content, brand architect, business growth strategist, and the author of The Transformational Consumer.I help visionary leaders, CMOs, and founders turn their brands into cultural movements—by aligning with deep customer insight, radical clarity, and the transcendent truths that drive lifelong engagement and love.I’ve led marketing, content, and brand strategy for companies that went from: → 45M to 120M users (MyFitnessPal)→ $18M Series A to $475M acquisition→ 11M+ engaged customers per week (Trulia)→ Zero to $11M in ARR using customer journey-based brand strategyAnd before that, I was a real estate broker in the San Francisco Bay Area, digital content spokesperson for HGTV and real estate lawyer. (What a life!)My work lives at the intersection of human behavior, brand soul, and business hypergrowth.🧭 My zones of genius include:• Transformational brand strategy & cultural storytelling• Customer insights and journey-based marketing• Global team leadership and cross-functional brand development• Organizational transformation and internal brand evangelism• Diversity and inclusion in product, marketing, and experience• Teaching executives how to build beloved, world-changing brandsI’ve served as an Entrepreneur in Residence at Lightspeed Venture Partners, the VP of Marketing at MyFitnessPal, and the CEO of a global consumer insights firm. Today, I lead Fiat Lux, a media company that helps gifted, neurodivergent women create bold, beautiful platforms, books and businesses. Board-certified and mission-aligned, I serve where soul meets scale—guiding brands into their most impactful, inclusive, and unforgettable chapters.
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